Artist: CHARLES LOUPOT (1892-1962)
Size: 50 3/8 x 79 1/2 in./131 x 202 cm
Printer: Les Belles Affiches, Paris
Reference: Ref (both var): Loupot/Zagrodzki, p. 123; PAI-LXXII, 278
Key Words: Art Deco; Artist: Loupot; Alcohol
Dransy created the original incarnation of Nectar, the wine delivery man for the Nicolas firm, in 1922 (see PAI-XLVII, 233). When Loupot was asked to continue the tradition of this iconic, well-established advertising image in 1927, he opted for a more modern Art Deco twist. He first gave Nectar a formal attire (see Loupot/Zagrodzki, #70), but in this version, he goes back to the more proletariat vision of the delivery man—all the while paying homage to Nectar's original creator ("d'après Dransy"). This is the only known copy of the complete poster with letters.
About The Artist:
CHARLES LOUPOT (1892-1962)