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Biscuits Lefèvre-Utile / LU-LU. 1897.

Biscuits Lefèvre-Utile / LU-LU. 1897.

Item Description:

Artist: FIRMIN BOUISSET (1859-1925)
Size: 48 3/8 x 69 7/8 in./123 x 177.6 cm
Condition: A.
Printer: Daude Frères, Paris
Reference: Ref: Wine Spectator, 143; Art du Biscuit, p. 50 (var); Art et Biscuits, 11 (var); Wine Spectator, 143; PAI-LXVI, 153
Key Words: Art Nouveau; Food/Drink; Children

Biscuits Lefèvre-Utile / LU-LU. 1897.
Lefèvre-Utile was a biscuit firm that worked hard on its image and always used first-class artists to create their advertising. “For them, Bouisset has a boy munching on a LU biscuit—and, since the company always tried to project an upper-class image, he put him in the uniform of a prestigious private school, with a smock and a medal for scholarship. The LU-LU boy became a trademark used on product boxes, and can be seen to this day painted on the entire gable wall of a six-story building on rue d’Auteil in Paris” (Wine Spectator, 143).

About The Artist:


$ 1,200.00 ( Low est. )
Lot 197 in PAI-LXXXI: Rare Posters
AUCTION DATE: Jul 1, 2020 at 11:00am EDT



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