1. Type of Information Collected:
When you visit the Site, we may collect certain non-personal information such as your Internet Protocol (“IP”) address, operating system, browser type, and Internet service provider. This type of information does not identify you personally. When you register with Lofty, we may also collect personal information that you provide such as your name, mailing address, email address, home country, and zip code (“Registration Information”). You may also have the option of also providing to us your phone and fax numbers, gender, age, and/or company name if you choose to register with Lofty. We may also collect additional information while you browse the Site, including, but not limited to, keyword searches. We use a third-party credit card processing company for purchases, and other third party companies to monitor site traffic, which may, in some instances, store your information. By using this Site, you consent to collection, storage, and use of the personal information you provide for any of the services that we offer, and you consent to our collection of any changes or updates that you may provide to any information you provide that is collected by Lofty.
3. Third Parties
4. How Your Information is Used
5. Protecting Your Personal Information
You are a valued customer, and we recognize that protecting your privacy is important to you. For this reason, we are committed to protecting the personal information you provide in a variety of ways. We do not directly process any payments and do not store your credit card information. Secured socket layer (“SSL”) technology is used for processing payment transactions with third- party service provider partners. Your registration information may be protected by a unique customer password and user ID. You should not disclose your password information to anyone and you should always remember to log off if using a shared computer. Lastly, you may utilize the Site as an anonymous user by not registering. We have taken certain security protections in safeguarding your personal information. However, as with most electronic transactions, no method is 100% safe. While we strive to use a commercially acceptable means to protect the personal information you provide, we cannot guarantee its security. Therefore, you acknowledge and agree that we assume no liability regarding the theft, loss, alteration or misuse of personal or other information or content, including, without limitation, such information that has been provided to third parties or other users, or with regards to the failure of a third party to abide by the agreement between us and such third party. You agree that you are responsible for maintaining the confidentiality of your username and password, and all uses of your account, whether or not you have authorized such use.
6. Accessing and Modifying Personal Information
You may access, remove, review, and/or make changes to personal information that you have provided to us on your profile page. You do not need to register in order to view the Site. If you do register, we may send you certain notifications, advertisements, promotions, and specials. We may also send you any legally required notifications and certain notifications, including but not limited to, service related notices or notices regarding a change to any of our policies. For example, we may send you a notice regarding server problems or scheduled maintenance to the Site. In order to opt-out of receiving these notices, you may need to deactivate your account. You can opt out of certain e-mail communications from us. We will not change your preferences without your consent. You cannot opt out of receiving transactional communications from Lofty related to your account.
8. Notification of Changes
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