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Privacy Policy

1. Type of Information Collected:

When you visit the Site, we may collect certain non-personal information such as your Internet Protocol (“IP”) address, operating system, browser type, and Internet service provider. This type of information does not identify you personally. When you register with Lofty, we may also collect personal information that you provide such as your name, mailing address, email address, home country, and zip code (“Registration Information”). You may also have the option of also providing to us your phone and fax numbers, gender, age, and/or company name if you choose to register with Lofty. We may also collect additional information while you browse the Site, including, but not limited to, keyword searches. We use a third-party credit card processing company for purchases, and other third party companies to monitor site traffic, which may, in some instances, store your information. By using this Site, you consent to collection, storage, and use of the personal information you provide for any of the services that we offer, and you consent to our collection of any changes or updates that you may provide to any information you provide that is collected by Lofty.

2. Cookies

We may use cookies to manage user sessions and to store preferences and tracking information. Cookies may be used whether you register with us or not. “Cookies” are small text files transferred by a web server to your hard drive and thereafter stored on your computer. The types of information a cookie collects include the date and time you visited, your browsing history, your preferences, and your username. In some instances, our third-party service providers may use cookies on the Site. We cannot control or access cookies used by third- party service providers. This Privacy Policy covers only Cookies used by us, and not any cookies used by third parties. You have the ability to either accept or decline the use of cookies on your computer, whether you are registered with us or not. Typically, you can configure your browser to not accept cookies. However, declining the use of cookies may limit your access to certain features of the Site. For example, you may have difficulty logging in or using certain interactive features of the Site.

3. Third Parties

We use third-party service providers to process purchases you make and to monitor user interests. In addition, the Site may occasionally contain links to third-party sites. If you click on the links to third-party sites, you leave the Site. We are not responsible for the content of these third-party sites or for the security of your personal information when you use the third-party sites. These third-party sites may have their own privacy policies governing the storage and retention of your personal information that you may be subject to. Third-party sites may collect information such as your IP address, browser specification, or operating system. This Privacy Policy does not govern personal information provided to, stored on, or used by these third-party sites. We recommend that when you enter a third-party sites, you review the third-party sites’ privacy policy as it relates to safeguarding your personal information. We may use third-party advertising companies to serve ads when you visit the Site. These companies may use information (not including your name, address, email address, or telephone number) about your visits to the Site and third-party sites in order to provide advertisements about goods and services of interest to you. By offering a product for sale on the Site, you acknowledge and agree that it may become public and accessible by any third party and that they may appear in search engine results and in the cache of those search engines, and that it is the sole responsibility of each of those parties to update and/or to remove those pages from their indexes and their cache. You agree and acknowledge that Lofty is not be liable for the information published in search results.

4. How Your Information is Used

We may use information provided by you to: (i) enforce our Terms of Use, monitor user activity, such as keyword searches, and more effectively manage the Site; (ii) provide customer services, create and manage user accounts; and (iii) assist you with technical difficulties. Also, we may share with third-party service providers certain information, such as your browser capabilities or operating system, that we have collected in order to better understand which advertisements and services may interest you. We may block users located in certain countries from using the Site. We may retain such information for as long as is required to fulfill our business objective, even after your account is terminated.

5. Protecting Your Personal Information

You are a valued customer, and we recognize that protecting your privacy is important to you. For this reason, we are committed to protecting the personal information you provide in a variety of ways. We do not directly process any payments and do not store your credit card information. Secured socket layer (“SSL”) technology is used for processing payment transactions with third- party service provider partners. Your registration information may be protected by a unique customer password and user ID. You should not disclose your password information to anyone and you should always remember to log off if using a shared computer. Lastly, you may utilize the Site as an anonymous user by not registering. We have taken certain security protections in safeguarding your personal information. However, as with most electronic transactions, no method is 100% safe. While we strive to use a commercially acceptable means to protect the personal information you provide, we cannot guarantee its security. Therefore, you acknowledge and agree that we assume no liability regarding the theft, loss, alteration or misuse of personal or other information or content, including, without limitation, such information that has been provided to third parties or other users, or with regards to the failure of a third party to abide by the agreement between us and such third party. You agree that you are responsible for maintaining the confidentiality of your username and password, and all uses of your account, whether or not you have authorized such use.

6. Accessing and Modifying Personal Information

You may access, remove, review, and/or make changes to personal information that you have provided to us on your profile page. You do not need to register in order to view the Site. If you do register, we may send you certain notifications, advertisements, promotions, and specials. We may also send you any legally required notifications and certain notifications, including but not limited to, service related notices or notices regarding a change to any of our policies. For example, we may send you a notice regarding server problems or scheduled maintenance to the Site. In order to opt-out of receiving these notices, you may need to deactivate your account. You can opt out of certain e-mail communications from us. We will not change your preferences without your consent. You cannot opt out of receiving transactional communications from Lofty related to your account.

7. Disclosures

On rare occasions, we may be required to disclose your personal information due to legal or regulatory requirements. In such instances, we reserve the right to disclose your personal information as required in order to comply with our legal obligations, including but not limited to complying with court orders, warrants, subpoenas, service of process requirements, or discovery requests. We may also disclose information about our users to law enforcement officers or others, in the good faith belief that such disclosure is reasonably necessary to enforce our Terms of Use or Privacy Policy; respond to claims that any content violates the rights of third-parties; or protect the rights, property, or personal safety of Lofty, our users or the general public. If substantially all of our assets are sold or merged into another company, we will notify you of the transaction by posting notice on our Site. The acquiring company shall be given access to your personal information without your consent. If we sell only a part of our business, the acquiring entity shall have access to your personal information without your consent and we may send you a notice regarding this sale or simply by posting notice on our Site.

8. Notification of Changes

We reserve the right to change these terms of this Privacy Policy from time to time, and at our sole discretion. We may send you a notice regarding material changes to these to this Privacy Policy or the Site. You should make note of the “last updated date” on the Privacy Policy. With this information, you should be able to identify if it has been updated.

9. Disputes

Any disputes regarding your privacy are subject to the Terms of Use, including but not limited to any provisions related to indemnification, limitations on damages, and choice of law.

How to Contact Us

If you have questions about this Privacy Policy, please contact Lofty at with “Privacy Policy” in the subject line.