1/16/2015 - Five Ways to Spot a Fake Diamond
"One of the most common questions that gemologists are asked is how to tell the difference between a real diamond and a fake stone. We spoke with Reyne Hirsch, a 20th century decorative arts expert and consultant for the global online marketplace Lofty, about how to tell when a diamond is real, and when and why to take it to an expert."
1/9/2015 - La Quinta Museum Offers Antique Appraising
"Discover what value there is in a family heirloom"
12/18/2014 - The WSJ’s Art Gift Guide
"Art lovers looking on the higher-end will find plenty online as well. Lofty’s online sales include a boldly-colored 1970 work by the French-Russian artist Sonia Delaunay ($3,500) and a mixed-media on paper work resembling tree bark by the Spanish artist Francesco Farreras Ricart ($1,500)."
11/16/2014 - ArtTactic Podcast: Mark Lurie of Lofty
In this Podcast, Mark Lurie explains why Lofty is focused on the middle of the art market and why he believes not only is the online art marketplace not crowded, but it is in fact the least crowded ecommerce category on the internet.
11/25/2014 - NYC fine art marketplace Lofty now has a Philly staffer doing at-home appraisals
"In an effort to expand its reach, an online marketplace for fine art and antiques is taking an offline approach."
10/31/2014 - Lofty streamlines auction process for on-the-go consumers with app
Online marketplace Lofty is reinterpreting how consumers buy and sell fine art, antiques and collectibles in the digital space by opening peer-to-peer communications.
10/30/2014 - Lofty Launches Peer-to-Peer Marketplace Platform
By “cutting out the middleman,” Lofty officials say they are streamlining the process of buying and selling art, making it more accessible and affordable than ever before.
10/20/2014 - Lofty Marketplace Puts “Antiques Roadshow” in Your Pocket
New York-based Lofty, which has been in testing for the last year and is now launching a full version, provides an alternative to “a pretty byzantine industry".
10/15/2014 - How to Spot a Fake Luxury Watch
Lofty consulting expert Timothy Gordon shares his tips for buying genuine high-end watches.
09/25/2014 - Online art communities offer a new buyer-seller experience
Lofty Founder Mark Lurie talks about how to discover the treasures that may be hidden in your home with Doris Rivas-Brekke, host of WS Radio's Daily Dialogue with Doris.
09/25/2014 - Lofty.com Is Named No. 1 Most "Sticky" Site on Skate's Fall 2014 Art E-Commerce and Media Report
New York-based Lofty, an online art marketplace, has clearly built the best site in therms of stickiness, which suggests that with a marketing budget it could have skyrocketed in our overall rating—a tip for venture capitalists looking for a challenger to Auctionata and Paddle8.
06/05/2014 - Online art communities offer a new buyer-seller experience
What makes Lofty unique is their simple user interface that provides no-nonsense directions on how to buy - or sell- works at auction. Lofty uses experts in different fields of art history to review every work of art that goes through its site - so you know for sure that what you're buying is authentic. It's a guarantee that most other sites don't provide. Lofty focuses more on forms of high art, selling everything from furniture to textiles, jewelry to fine art paintings. If you're wondering how much that dusty old painting on your wall is, Lofty is a good place to show it around.
06/05/2014 - Lofty on Architectural Digest
Architectural Digest features Lofty in its article "Eight Can't-Live-Without Decorating Apps for your Next Design Project.
05/20/2014 - Mark Lurie of Lofty
Apartment Therapy Maker Talks are discussions and presentations with leading voices from the design and food communities. Mark Lurie of Lofty was one of the Pitch Presenters at Apartment Therapy's April Maker Talk. Find an old sculpture in you great aunt's attic? Lofty helps you answer the following questions: What is it? What is it worth? and How can I sell it? It's like your personal Antiques Roadshow.
04/25/2014 - Lorcan O’Neill’s new Roman empire
Mandarin- and Russian-language versions of New York-based online sales platform lofty.com, which offers works priced between $500 and $50,000 through its auction and “buy now” direct sale web facilities, will shortly go live, says company founder Mark Lurie.
03/16/2014 - WHATCHA GOT?
Harry Rinker interviewed Lofty CEO Mark Lurie on WHATCHA GOT?, a nationally syndicated antiques and collectibles call-in radio show, on Sunday, March 16th. WHATCHA GOT? is designed to answer the questions: (1) What do I own? and (2) How much is it worth? In addition to answering questions from listeners, the show features the latest news from the world of antiques and collectibles, collecting tips, guest interviews, and letters from the mailbag. Mark's interview is archived on www.gcnlive.com. To hear the interview, visit www.gcnlive.com, click "Listen" on the toolbar, scroll down to WHATCHA GOT?, and select "Archives". The interview will occur approximately 25 minutes into hour 2 on the March 16th episode.
03/14/2014 - A New Concept And Company – Lofty.Com – Can Assist Estate Liquidators
At the 2014 Estate Sale Conference in Memphis there was a room devoted to vendors that could assist estate liquidators and one of them was Lofty.com. They offer a unique service that can be used by estate sale companies and others. Estate Sales News is featuring this guest article on this new concept and company as an item of interest.
03/14/2014 - Company Profile: Lofty aims to dominate mid-market art and antiques sales
This week Art Market Technology spoke with Mark Lurie, CEO of Lofty, the online marketplace which is using technology to simplify the sales process for private sellers of art and antiquities in the mid-market, what Lurie defines as $500-$50,000.
03/05/2014 - Five new online designer resources decoded
LOFTY founder Mark Lurie, a 28-year-old Harvard Business School graduate, created the site to help collectors and interior designers buy and sell items worth $500 to $50,000 with more confidence, less hassle and at a lower commission than any of the existing options.
02/23/2014 - Lofty.com Marketplace Appraises and Ships Items for You
Would a marketplace that offers free expert appraisals, lets you use cell-phone photos, and sends a courier to pack and ship sold items, entice you to consign with them? That's the idea behind the relatively new site Lofty.com.
02/19/2014 - Lofty aiming high to serve collecting passions
It’s been said many times that some of the best ideas/inventions are solutions to the very questions/challenges the inventors themselves face. It’s with that spirit of initiative that Mark Lurie developed Lofty, after discovering what he saw as a gap in the online antiques marketplace while assisting a friend seeking to sell some antique items.
02/19/2014 - Learn more about Lofty!
There's a new marketplace open for collectors and here's hoping they can live up to their Lofty expectations! Lofty advertises itself as "The Trusted Marketplace", dealing with fine art, antiques, jewelry and like. But with one caveat -- the values/prices of such pieces starts at $500. And they guarantee a customers satisfaction.
02/14/2014 - New Antiques Websites Join Crowded Field
The latest marketing craze in the antiques world, now that the recent wave of TV shows starring auctioneers and dealers has faded, is for websites that help collectors click and buy. Online platforms freshly introduced or about to appear include incollect.com, thehighboy.com, loveantiques.com, thefinest.com, collectorsfolio.com and lofty.com.
02/14/2014 - Lofty.com announces $3M investment from Founders Fund
What Lofty founder Mark Lurie will tell you is that [Lofty] seeks to be a discovery engine for owners of objects. Those owners have few resources to verify the value and authenticity of their possessions. They also lack a low cost way to turn those objects into cash. Think of Lofty as a virtual Antiques Roadshow, always there, always on.
02/14/2014 - LOFTY.COM announces February Finds Auction of Fine and Decorative Art, live on February 25
(ArtfixDaily.com) Building on the success of its transformative online marketplace, Lofty.com, the expert-vetted internet site for valuable fine arts, antiques and collectibles, announces its first auction of 2014, scheduled to go live at 6 p.m., EST, on Tuesday, February 25.
02/14/2014 - Middle Market
The world of online auctions has a new contender with the launch of Lofty, a venture that, according to founder Mark Lurie, is in essence a digital Antiques Roadshow.
01/06/2014 - High tech art and antique auctions from LOFTY
This week on The Collectors Show (www.webtalkradio.net) we meet Mr. Mark Lurie, owner of LOFTY. LOFTY is a start-up company that is providing an on line marketplace with fully vetted art and antiques. Mark Lurie is a 28-year-old Harvard Business School graduate whose innovation sprang from his personal dissatisfaction with buying and selling online. Thanks to this new start-up, buyers and sellers have a website where every item has been reviewed and valued by distinguished appraisers, together representing decades of expertise.
12/07/2013 - Lofty, a new tech start-up aims to shake-up art and antiques commerce
NEW YORK, NY.- For years, online customers of fine art, antiques and collectibles have had to take a fingers-crossed, hope-for-the-best attitude when they clicked the BUY button, only half-trusting that what they paid for was the real McCoy and genuinely worth the price. Now, there's LOFTY, the brainchild of Mark Lurie, a 28-year-old Harvard Business School graduate whose innovation sprang from his personal dissatisfaction with buying and selling online.
12/04/2013 - Lofty toasts the holidays with inaugural online auction
NEW YORK – Lofty.com is proud to announce its first-ever online auction, which features a trove of fine and decorative arts and goes live on the Internet at 2 p.m. Eastern / 11 a.m. Pacific on Friday, Dec. 6. More than 24 lots, all viewable online and drawn from a dazzling spectrum of periods and disciplines, await connoisseurs and collectors of furniture, paintings, jewelry and other decorative arts. LiveAuctioneers.com will provide Internet live bidding.
01/26/2013 - iGavel a major force in online auctions
When iGavel launched ten years ago, in June 2003, it was one of the only platforms for virtual auctions in New York and the country. Now, online art sites are popping up left and right: Lofty, Artsy, Artspace, 1stdibs, Paddle8, and etsy are only some of the online options available right now.