Van Cleef & Arpels (estb. 1906) is a luxury French jewelry, watch and perfume company. It was founded by Salomon Arpels and Alfred Van Cleef. The first shop opened in 1906 and was located in Place Vendôme. It expanded to multiple boutiques between 1909 and 1939. The company gained a reputation for its use of precious stones and innovative stone-setting techniques. In 1933, the house patented the Mystery Set technique. In 1942, the Arpels family immigrated to the United States and opened their first American boutique in New York. In 1999, Compagnie Financière Richemont SA bought the company. Today, the brand lends its jewelry to some of the most prominent celebrities and fashion designers in the world.