Prada (estb. 1913) is a luxury fashion label founded by Mario Prada in 1913 in Milan. The label began as a store selling luggage, accessories, and luxury goods and is known for its use of fine materials and sophisticated workmanship. Miuccia Prada, Mario Prada’s granddaughter, and Patrizio Bertelli began working together in the late 1970s. This collaboration was the foundation for the international expansion of the label. Bertelli introduced a new business model in which he kept direct internal control over all processes, applying quality criteria across the entire production cycle. The label now produces men’s and women’s leather goods, clothing, and footwear that combine contemporary style with exquisite craft.