The Georg Jensen jewelry company, founded by silversmith Georg Jensen (1866 – 1935) has been creating quality products for more than 100 years. Through his quality craftsmanship and Art Nouveau aesthetic, he produces items with functionality and beauty. Jensen's catalog includes watches, hollowware, jewelry, and a variety of household items. Georg Jensen used his training in goldsmithing in combination with his firm grasp on design to build his company in Copenhagen in 1904. Influenced by the beauty of Art Nouveau, he began incorporating its line work into his designs. His forms are depicted with intricately sculpted ornamentation and often stylized to represent themes found in nature. Jensen's line work and naturalistic designs reflect his Danish lifestyle. Although his work is based on popular motifs of his era, the pieces still resonate with consumers today.