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Perrier / Fou de Soif? 1980.

Perrier / Fou de Soif? 1980.

Item Description:

Artist: BERNARD VILLEMOT (1911-1989)
Size: 47 1/4 x 69 in./120 x 175.3 cm
Condition: A.
Printer: Lalande-Courbet, Wissous
Reference: Ref: Bon Salle, 399; Villemot/A to Z, p. 112 (var); PAI-LXVIII, 654
Key Words: Water

Perrier / Fou de Soif? 1980.
Perrier has been bottled from its source in Vergèze since 1898, but in the late 1970s-early '80s the brand began its ascent to one of the international touchstones of 1980s culture and lifestyle. One of the main ways Perrier accomplished that was through its advertising: modern, stylish, slightly irreverent – and deliberately championing the pop moment, rather than resting on tradition. Villemot's art was a critical part of this strategy, and this piece – "Crazy with thirst?" – is a perfect example of it. Formally, compositionally, it's perfect, but it goes much further. In this and other pieces for this campaign, Villemot was one of the first commercial artists to directly counter racist attitudes, making this a very early statement of the universal "love is love is love."

About The Artist:

BERNARD VILLEMOT (1911-1989)

AUCTION
$ 900.00 ( Sold Price )
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