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Gaba. 1927.

Gaba. 1927.

Item Description:

Artist: NIKLAUS STOECKLIN (1896-1982)
Size: 35 1/2 x 50 in./90.2 x 127 cm
Condition: B/ Slight tears and creases. P.
Printer: Wassermann, Basel
Reference: Ref: Plakat Schweiz, p. 40 (var); Margadant, 435; Affiches Suisse, 51; Crouse/Deco, p. 78; Stoecklin, p. 25 (var); PAI-LV, 500
Key Words: Product; Art Deco

Gaba. 1927.
One of the greatest works of 1920s graphic minimalism, Stoecklin's GABA poster was a crowd favorite, winning a Zurich 'people's choice' award in the 1930s. The pliant, plaintive head, blue and under the weather, stretches to receive a GABA lozenge: some sources claim it alleviated the common cold; others claim it was an antidepressant. The simple tagline "beugt vor!" ("prevents!") succinctly covers for both, while claiming neither explicitly. Thirty years after this poster was created, GABA (gamma-Aminobutyric acid) emerged as one of the most important neurotransmitters in the human brain. Today, GABA is sold as a supplement, while medications targeting GABA receptors have been effective in countering anxiety, insomnia, epilepsy and more.

About The Artist:

NIKLAUS STOECKLIN (1896-1982)

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