Chopard (estb. 1860) is a high-end watch and jewelry maker known for its advanced technology and craftsmanship. The company was founded by Louis-Ulysse Chopard in Sonvilier, Switzerland, where he established his workshop in 1960. His watches quickly gained a solid reputation and had buyers from Eastern Europe, Russia, and Scandinavia. In 1921, his son opened a branch in La Chaux-de-Fonds and then relocated the company headquarters there. In 1937, he moved the firm to Geneva. Karl Scheufele, a descendant ofdynasty of watchmakers and jewelers, bought the company in 1963 and led its development and international expansion.